Jason Saul

Social Innovation, Inc. (eBook, ePUB)

5 Strategies for Driving Business Growth through Social Change

• Format: ePub

Produktbeschreibung

Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. * Explains the fundamental shift in the role of business in society, from social contract to social capital market * Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding * Offers step-by-step guidance for creating economic value through positive social change Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 256
• Erscheinungstermin: 21. September 2010
• Englisch
• ISBN-13: 9780470892190
• Artikelnr.: 37300073

Autorenporträt

JASON SAUL is one of the nation's leading experts on measuring social impact. He is a Lecturer of Social Enterprise at Northwestern's Kellogg School of Management and the CEO of Mission Measurement LLC, a strategy consulting firm that helps corporations, nonprofits, and the public sector measure and improve social impact. For more information, please visit www.missionmeasurement.com

Inhaltsangabe

Introduction ix
Part I The New Economics of Social Change 1
1 The Rise of the Social Capital Market 3
2 Responsibility is Not a Strategy 17
3 Corporate Social Innovation 29
Part II Five Strategies For Corporate Social Innovation 49
4 Strategy One: Create Revenues Through Submarket Products and Services 51
5 Strategy Two: Enter New Markets Through Backdoor Channels 73
6 Strategy Three: Build Emotional Bonds with Customers 91
7 Strategy Four: Develop New Pipelines for Talent 107
8 Strategy Five: Influence Policy Through Reverse Lobbying 127
Part III The Roadmap to Social Innovation 145
9 Creating a Culture of Social Innovation 147
10 The Formula for Social Innovation 159
11 Implications of the Social Capital Market 175
Notes 185
Acknowledgments 217
About the Author 219
Index 221