Social Marketing (eBook, ePUB) - Ewing, Michael T.
52,95 €
52,95 €
inkl. MwSt.
Sofort per Download lieferbar
payback
26 °P sammeln
52,95 €
52,95 €
inkl. MwSt.
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
payback
26 °P sammeln
Als Download kaufen
Geschenk
Als Download kaufen
52,95 €
inkl. MwSt.
Sofort per Download lieferbar
payback
26 °P sammeln
Jetzt verschenken
52,95 €
inkl. MwSt.
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
payback
26 °P sammeln
  • Format: ePub

American Express, Avon, BMW, Kellogg's, Liz Claiborne, McDonald's, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the how and why of this growing trend in marketing. Social Marketing brings you an overview of recent global developments in social marketing, a study comparing the effectiveness of a CRM program with that of ambush advertising, a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities, a wary look at the darker side of globalization and liberalization, and more!…mehr

  • Geräte: eReader
  • mit Kopierschutz
  • eBook Hilfe
  • Größe: 1.36MB
Andere Kunden interessierten sich auch für
Produktbeschreibung
American Express, Avon, BMW, Kellogg's, Liz Claiborne, McDonald's, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the how and why of this growing trend in marketing. Social Marketing brings you an overview of recent global developments in social marketing, a study comparing the effectiveness of a CRM program with that of ambush advertising, a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities, a wary look at the darker side of globalization and liberalization, and more!

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.