41,95 €
41,95 €
inkl. MwSt.
Sofort per Download lieferbar
21 °P sammeln
41,95 €
Als Download kaufen
41,95 €
inkl. MwSt.
Sofort per Download lieferbar
21 °P sammeln
Jetzt verschenken
Alle Infos zum eBook verschenken
41,95 €
inkl. MwSt.
Sofort per Download lieferbar
Alle Infos zum eBook verschenken
21 °P sammeln
Andere Kunden interessierten sich auch für
![Corporate Social Performance in Emerging Markets (eBook, ePUB)]( "Corporate Social Performance in Emerging Markets (eBook, ePUB)")
Corporate Social Performance in Emerging Markets (eBook, ePUB)45,95 €![Social Media Storms (eBook, ePUB)]( "Social Media Storms (eBook, ePUB)")
Social Media Storms (eBook, ePUB)39,95 €![Public Relations, Activism, and Social Change (eBook, ePUB)]( "Public Relations, Activism, and Social Change (eBook, ePUB)")
Public Relations, Activism, and Social Change (eBook, ePUB)45,95 €![Social Procurement and New Public Governance (eBook, ePUB)]( "Social Procurement and New Public Governance (eBook, ePUB)")
Social Procurement and New Public Governance (eBook, ePUB)49,95 €![The Power of One (eBook, ePUB)]( "The Power of One (eBook, ePUB)")
The Power of One (eBook, ePUB)31,95 €![Equality, Diversity and Opportunity Management (eBook, ePUB)]( "Equality, Diversity and Opportunity Management (eBook, ePUB)")
Equality, Diversity and Opportunity Management (eBook, ePUB)51,95 €![Marketplace Lifestyles in an Age of Social Media: Theory and Methods (eBook, ePUB)]( "Marketplace Lifestyles in an Age of Social Media: Theory and Methods (eBook, ePUB)")
Marketplace Lifestyles in an Age of Social Media: Theory and Methods (eBook, ePUB)80,95 €
The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage.
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.