Social Media and Interactive Communications (eBook, PDF)

A service sector reflective on the challenges for practice and theory
Redaktion: Durkin, Mark; Brady, Mairead; McCartan, Aodheen

• Format: PDF

Produktbeschreibung

This book presents the latest research exploring how social media may facilitate greater levels of interactivity in firm-customer communications in varying service contexts, but also challenges firms to change how they communicate and how they resource and manage their customer engagement. This book was originally published as a special issue of the Service Industries Journal.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 144
• Erscheinungstermin: 5. Februar 2018
• Englisch
• ISBN-13: 9781317217664
• Artikelnr.: 56837577