Social Media in Sport (eBook, PDF)

Evidence-Based Perspectives
Redaktion: Abeza, Gashaw; Sanderson, Jimmy

• Format: PDF

Produktbeschreibung

This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 210
• Erscheinungstermin: 5. Dezember 2023
• Englisch
• ISBN-13: 9781003815938
• Artikelnr.: 69351869

Autorenporträt

Gashaw Abeza is Associate Professor at Towson University, USA, and serves as a Research Fellow and Doctoral Advisor at Munich Business School, Germany. He has a long-standing and on-going research program studying the impact of social media on the sport industry and its implications for society at large. Currently, Dr Abeza serves on the editorial boards of nine different academic journals. Jimmy Sanderson is Associate Professor in the Department of Kinesiology and Sport Management at Texas Tech University, USA. His research focuses on the impact of social media in sport. Dr Sanderson serves on the board of six journals and consults with various entities in the sport industry on social media issues.

Inhaltsangabe

Part I: Introduction 1. The Evolving Landscape of Social Media Management:
Navigating Changes in Usage and Platform Dynamics Part II: Socio-Cultural
Aspects of Sport and Social Media 2. Fandom and Activism: Experimenting
with Memetic Communication Appeals About Human Rights Issues During the
2022 Winter Olympic Games 3. 'Voiceless Entertainers'? Sports Fans' Views
on Athlete Activism in the United States 4. Twittersphere, Sports, and the
Creation of an (Activist) Community: #Morethananathlete 5. Crisis, Social
Media, and Large Sporting Events: Approaches, Insights, and an Emerging
Direction Part III: Business Aspects of Sport and Social Media 6.
Investigating Football Fan Engagement Through Instagram: Love, Laughter,
and Loyalty 7. Visual Social Media Usage and Human Branding Approaches by
Peloton Instructors 8. Poor Nations Sponsoring Wealthy Sport Clubs: Place
Branding or Sportswashing? Part IV: Theoretical and Conceptual Aspects of
Sport and Social Media 9. Toward a Full Embrace of Goffman's Dramaturgy
within Self-Presentation Analyses 10. Sport Public Relations: An Evolution
from Media Relations to Digital Image Management Through Co-Creational
Strategy