Miriam J. Johnson, Helen A. Simpson

Social Media Marketing for Book Publishers (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Providing a concise toolbox for publishing professionals and students of publishing, this book explores skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 200
• Erscheinungstermin: 2. September 2022
• Englisch
• ISBN-13: 9781000635379
• Artikelnr.: 64553083

Autorenporträt

Miriam J. Johnson is a Senior Lecturer in Publishing and Subject Coordinator for the MAs in Publishing Media and Digital Publishing at Oxford International Centre for Publishing, Oxford Brookes University, UK.

Helen A. Simpson is a Managing Partner at BADER. A female-led creative shop in Brooklyn, NY.

Inhaltsangabe

Table of Contents
Introduction: What is digital and social marketing?
Chapter One: Author Brands
Chapter Two: Research & Identifying Insights
Chapter Three: Master Social Strategy
Chapter Four: Campaign & Evergreen Strategies
Chapter Five: Creative Ideation
Chapter Six: Production
Chapter Seven: Promotion
Chapter Eight: Community Building
Chapter Nine: The dirty 'I' word - Influencers
Chapter Ten: Reporting/Metrics and Success
Chapter Eleven: TL;DR
Appendices
Index

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Table of Contents

Introduction: What is digital and social marketing?

Chapter One: Author Brands

Chapter Two: Research & Identifying Insights

Chapter Three: Master Social Strategy

Chapter Four: Campaign & Evergreen Strategies

Chapter Five: Creative Ideation

Chapter Six: Production

Chapter Seven: Promotion

Chapter Eight: Community Building

Chapter Nine: The dirty 'I' word - Influencers

Chapter Ten: Reporting/Metrics and Success

Chapter Eleven: TL;DR

Appendices

Index