Amy Thurlow

Social Media, Organizational Identity and Public Relations (eBook, ePUB)

The Challenge of Authenticity

• Format: ePub

Produktbeschreibung

This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 140
• Erscheinungstermin: 10. Oktober 2018
• Englisch
• ISBN-13: 9781351662512
• Artikelnr.: 54539206

Autorenporträt

Amy Thurlow is an Associate Professor of Communication Studies at Mount Saint Vincent University in Halifax, Canada where she teaches public relations and organizational communication. Her recent publications appear in Qualitative Research in Organizations and Management , The Scandinavian Journal of Management, Journal of Change Management, and the Canadian Journal of Communication. Currently, she is a co-investigator on a 5-year, multi-institutional SSHRC funded project focused on Reassembling Canadian Management Knowledge with a special interest in dispersion, equity, identity and history. She is a member of the National Education Council of the Canadian Public Relations Society and the international Commission on Public Relations Education.

Inhaltsangabe

Dedication
Table of Contents
Acknowledgement
Chapter One: Introduction
Chapter Two: Communicatively constituted organizations, plausible?
Chapter Three: Critical Sensemaking (CSM) in a virtual environment
Chapter Four: Methodology
Chapter Five: Plausibility, authenticity and collective enactment
Chapter Six: Crowdfunding - collective organizing and virtual identities
Chapter Seven: Plausibility and legitimation
Chapter Eight: Volkswagen - truth, accuracy and plausibility
Chapter Nine: Engagement and enactment
Chapter Ten: #MarchagainstMonsanto - social movements, extracting cues, and
the ongoing nature of sensemaking
Chapter Eleven: Conclusion
Bibliography
Index