Michelle Golden

Social Media Strategies for Professionals and Their Firms (eBook, ePUB)

The Guide to Establishing Credibility and Accelerating Relationships

• Format: ePub

Produktbeschreibung

Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. * Explores why the fastest and most leveragable way to expand relationships today is through the Internet * Provides step-by-step approaches to successful professional blogging * Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites * Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 368
• Erscheinungstermin: 6. Dezember 2010
• Englisch
• ISBN-13: 9780470933916
• Artikelnr.: 37300771

Autorenporträt

MICHELLE GOLDEN is the recognized leader and influencer in social media use and strategy in the CPA space. Accounting Today named her one of the ten most powerful women in accounting, specifically citing Golden as "a thought leader on social media." Golden has been the catalyst behind blogging in the accounting profession. Of the first twenty CPA blogs, she built and/or trained the CPAs for twelve. Of the current 113 CPA blogs, she has built or directly influenced at least one third of them.

Inhaltsangabe

Foreword ix
Introduction xi
How to Use this Book xv
Acknowledgments xvii
Part I What 1
What Firms Need to Know about Social Media 1
Chapter 1 Defining and Understanding "Social Media" 3
Chapter 2 Social Media Policies and Guidelines: Rules of Engagement 27
Chapter 3 Comparing Today's Most Popular Social Media 51
Part II Why 61
The "Why" behind Using Social Media 61
Chapter 4 Finding Business Purpose in Social Media 63
Chapter 5 Strategy Begins with "Who" 81
Chapter 6 Integrated Marketing Tactics 93
Chapter 7 Case Studies and Examples 117
Part III How 157
How to Set up and Use the Tools 157
Chapter 8 LinkedIn 159
Chapter 9 Twitter 185
Chapter 10 Facebook 207
Chapter 11 Self-Publishing with Blogs 229
Part IV Tips 263
Tips to Being Effective Online 263
Chapter 12 Writing for the Web 265
Chapter 13 Social Media Etiquette 287
Chapter 14 Best Practices 295
Notes 317
Glossary 325
About the Author 335
Index 339