Social Media Strategy (eBook, PDF)

A Step-by-Step Guide to Building your Social Business
Redaktion: Lardi, Kamales; Fuchs, Rainer

• Format: PDF

Produktbeschreibung

The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets its business needs. The Framework is distinguished by several elements: It focuses on building a sustainable use for social media along the business value chain. It aligns with company strategic objectives and business context. It identifies key elements to create a strong foundation for social media use in the company. It separates internal and external social media uses. It is NOT a technology implementation. Additionally, the case studies presented in this book and on the corresponding website highlight successful social media implementation in business by companies in Europe.

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Produktdetails

• Verlag: vdf Hochschulverlag AG
• Seitenzahl: 106
• Erscheinungstermin: 1. August 2013
• Englisch
• ISBN-13: 9783728135582
• Artikelnr.: 40097854