Social Psychology of Consumer Behavior (eBook, PDF)

Redaktion: Wanke, Michaela

• Format: PDF

Produktbeschreibung

This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 385
• Erscheinungstermin: 16. Dezember 2008
• Englisch
• ISBN-13: 9781136642845
• Artikelnr.: 42726033

Autorenporträt

Wanke, Michaela

Inhaltsangabe

Part 1. Introduction: A Tale of Two Disciplines. M.Wänke
What's Social about Consumer Behavior? R.S. Wyer
Jr.
R. Adaval
Social Psychology and Consumer Psychology: An Unexplored Interface. Part 2. The Construal of Consumer Judgments and Decisions. T. Eyal
N. Liberman
Y. Trope
Psychological Distance and Consumer Behavior: A Construal Level.Theory Perspective. A. Dijksterhuis
R.B. van Baaren
K.C.A. Bongers
M.W. Bos
M.L. van Leeuwen
A. van der Leij
The Rational Unconscious: Conscious Versus Unconscious Thought in Complex Consumer Choice. H. Bless
R. Greifenender
Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions. A. Chernev
R. Hamilton
Compensatory Reasoning in Choice. Part 3. Affective and Cognitive Feelings in Consumer Judgment. J. De Houwer
Conditioning as a Source of Liking: There is Nothing Simple About It. M.T. Pham
The Lexicon and Grammar of Affect-As-Information in Consumer Decision Making: The GAIM. N. Schwarz
H. Song
J. Xu
When Thinking is Difficult: Metacognitive Experiences as Information. Part 4. Social and Media Influences on Judgment and Behavior. S. Shavitt
A.Y. Lee
C.J. Torelli
Cross-Cultural Issues in Consumer Behavior. L.J. Shrum
Television Viewing and Social Reality: Effects and Underlying Processes. N.J. Goldstein
R.B. Cialdini
Normative Influences on Consumption and Conservation Behaviors. A. Kirmani
M.C. Campbell
Taking the Target's Perspective: The Persuasion Knowledge Model. Part 5. Goals and Self-regulation. A.Y. Lee
E.T. Higgins
The Persuasive Power of Regulatory Fit. M. Friese
W. Hofmann
M. Wänke
The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures. A. Fishbach
Y. Zhang
The Dynamics of Self-Regulation: When Goals Commit Versus Liberate.