David Cornwell

Software Company: The Funding Game, Growth & Exit Booklet (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This booklet is a subset of the complete Software Company book. It contains only The Funding Game, Growth and Exit chapters and an appropriately edited foreword, introduction, and final word. NOTE: This booklet does not have all the Software Company book chapters in it. This is why it is significantly cheaper than the complete book.

The Funding Game: After addressing the whole subject of funding via business angels, family and friends (and why it is a bad idea - for them), I dive straight into playing the VC game. If you've read The CDC Story you'll know that I raised £11million in venture capital. I learnt some interesting lessons on the way and use my experience and reference industry research to explain what you are letting yourself in for!

Growth: The growth section may be short, but it is 'excellent' - in the words of one reader. I address the realities of growth and describe a growth model based on commandos, infantry and occupation troops.

Exit: I discuss an IPO as an exit strategy before moving onto cover exiting via a trade sale. I also suggest how you can identify and attract the attention of the best corporate financiers, so you get top dollar for your business. I then walk you through a typical trade sales process which includes identifying potential acquirers, term sheets, heads of terms and so on. I discuss 'due diligence' which is the defining phase in any company sale.

The purpose of these booklets is that, if you just want to read my thoughts on, in this example, fuding, growth and exit, you don't have to purchase the whole book. To understand the contents of the complete book and the five booklets (of which this is one) please visit my website where there is a detailed table of contents and full explanation of what is in each booklet and the contents of the complete book. Including the url is the description is not permitted but the quickest way there is to use my initial and last name!

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, CY, CZ, D, DK, EW, E, FIN, F, GR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: David Cornwell
• Erscheinungstermin: 3. Mai 2020
• Englisch
• ISBN-13: 9781913678180
• Artikelnr.: 59373527

Autorenporträt

My name is David Cornwell. I started my career as a Mechancial Engineer before doing an MBA and discovering software. In 1994 I started my first company which eventually sold its software around the world having raised £11million in venture capital on the way. You can read all about it in The CDC Story which is a free download from my website: www.softwarecompanybook.com.

I then went on to establish PleaseTech - which also sold its software around the world. The difference was this time it was organically grown with no external investors - a somewhat different experience! The PleaseTech Story is also a free download from the website.

My book, Software Company, gives advice on how to start, grow and exit a software company. My advice is based on over 23 years of starting, running and exiting two very successful international software companies - the aforementioned CDC and PleaseTech.

The book covers set-up, first steps, hiring, firing, growth, culture, development culture, the Agile Methodology, offshoring development, selling to the USA, selling to Europe, software licensing, patent trolls, marketing, sales, partnerships, venture capital investors, bootstrapping, the analyst game, professional advisors and the exit process. In short, it's a brain dump which I hope some people will find useful and which will support the next generation of entrepreneurs.

In addition to the complete book, individual sections/chapters are available via cheaper 'booklets'. These mean that you do not have to purchase the whole book if you just want to read my thoughts on, for example, marketing.

Please visit my website (www.softwarecompanybook.com) there is some additional background and where I share the tips, thoughts and advice I wasn't able to include in the book due to space limitations. It also gives you the opportunity to download the book's appendices.

These days, in addition to publishing and promoting my book, I have several other interests which are listed on my LinkedIn profile (https://www.linkedin.com/in/davidrcornwell).

PS: For your viewing pleasure, may I recommend my post exit interview with ICON Corporate Finance which is conveniently on YouTube (https://youtu.be/N7SVtA5sSG8).