Darren Bridger, David Lewis

Soul of the New Consumer (eBook, ePUB)

Authenticity - What We Buy and Why in the New Economy

• Format: ePub

Produktbeschreibung

Unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and looks at why this is

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Produktdetails

• Verlag: John Murray Press
• Erscheinungstermin: 9. September 2011
• Englisch
• ISBN-13: 9781857884982
• Artikelnr.: 47761513

Autorenporträt

Dr. David Lewis is chairman of The David Lewis Consultancy, an international research firm with clients including Disney, Coca-Cola, Amazon, IKEA, L'Oreal, Toyota, British Airways, British Telecom, ICL and IBM. He lectures in Europe, the USA, and Asia on management topics, with a special emphasis on relationships between suppliers and their customers. A bestselling author and broadcaster for both television and radio—his BBC radio series was the winner of the prestigious Sony Award—his recent books include Information Overload, Ten-Minute Time and Stress Management and How to Get Your Message Across. A Chartered Psychologist with a doctorate in Psychology from the University of Sussex, he is a fellow of both the International Stress Management Association and the Institute of Directors. He is also a member of the Marketing Society, the Market Research Society, and the Institute of Direct Marketing. Learn more at

Darren Bridger is a researcher at The David Lewis Consultancy, and is also the author of Get it Done and Boost Your Memory. To learn more, visit his website at .