Barry Kudrowitz

Sparking Creativity (eBook, PDF)

How Play and Humor Fuel Innovation and Design

• Format: PDF

Produktbeschreibung

Blending popular culture and design theory, this book highlights how play and humor fuel innovation. It is aimed towards creative-minded entrepreneurs, designers, engineers, industry leaders, parents, educators, and students. It encourages a playful approach throughout a design process to produce truly innovative solutions.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 294
• Erscheinungstermin: 1. Juni 2023
• Englisch
• ISBN-13: 9781000863413
• Artikelnr.: 67730813

Autorenporträt

Barry Kudrowitz, PhD, is a professor of product design and department head in the College of Design at the University of Minnesota, USA. There, he founded and directed the product design program from 2011-2021. Kudrowitz received his PhD from the Mechanical Engineering Department at the Massachusetts Institute of Technology (MIT), studying humor, creativity, and idea generation. Kudrowitz is interested in how creativity is perceived, evaluated, and learned. He has years of experience working with the toy industry and has taught toy design for over a decade. Kudrowitz co-designed a Nerf toy, an elevator simulator that was in operation at the International Spy Museum in Washington, D.C., and a ketchup-dispensing robot that was featured on the Martha Stewart Show. He is also the associate editor of the International Journal of Food Design.

Inhaltsangabe

PART I: CREATIVITY
PLAY
and HUMOR 1. The Four Requisites of a Creative Person
Dr. Momen's Clothing Dryer
and Captain Planet 2. Divergent Thinking
Rocket Racoon
and Scribblenauts 3. Convergent Thinking
Bunny Scissors
and Sherlock Holmes 4. Verbal Creativity
Code Names
and Puns 5. Fluency
Originality
and Family Feud 6. Flexibility
Elaboration
and Scattergories 7. Inspiration
da Vinci's Notebooks
and RuPaul's Drag Race 8. Diffusing Focus
Shower Thoughts
and (a Few) Psychoactive Drugs PART II: INNOVATION
PLAY
and HUMOR 9. Three Requisites of Innovation
Utility Patents
and a Tanning Booth Toaster 10. Silly Ideas
Shitty Robots
and Poop Ice Cream 11. Flavors of Innovation
the Nonstick Frying Pan
and USB Drives 12. Radical Innovation
Whiskey-Infused Lotion
and High Fashion 13. Questioning the Status Quo
Taboo Topics
and Toilets 14. Questioning the Status Quo
Taboo Topics
and Toilet Paper 15. Hindsight
Toothbrushes
and Smart Phones 16. Science Fiction
Superheroes
and Aliens 17. The Adjacent Possible
The Simpsons' Predictions
and Rick and Morty PART III: PLAY
CREATIVITY
and INNOVATION 18. Defining Play
Puppies
and Tom Sawyer 19. Play Taxonomies
Adult Play
and Jake the Dog 20. The Criteria for Play
Flow
and Bluey 21. Work
Montessori
and TPS Report Coversheets 22. Play- Creativity Connections
The Little Prince
and Positive Affect 23. Steve Jobs vs. Mary Poppins
Kindergarten
and Spinach Brownies 24. Adding Play Value
Overcooked
and The Holle Bolle Gijs PART IV: HUMOR
CREATIVITY
and INNOVATION 25. Two Theories (and Larrys) of Humor
Throwing Shade
and Throwing Pies 26. The Incongruity Theory of Humor
Cartoon Captions
and the Excalibur Toilet Brush 27. Remoteness of Association
Garth's Spew Cup
and Apples to Apples 28. Metaphorical Thinking
a Finger Trap Biopsy Needle
and SCAMPER 29. Connecting Domains
the Combination Pizza Hut and Taco Bell
and TRIZ 30. The Humor of Discovery
Hidden Gorillas
and Seinfeld 31. How Comedy Makes Change
Satire
and South Park 32. Improvisation
Yes and...ÒBoom! Freeze! Michael Scarn
FBI!Ó PART V: A PLAYFUL and HUMOROUS DESIGN PROCESS 33. Thinking About Design Thinking 34. Researching Design Research 35. How Might We...Define How We Define Our Prompts 36. An Improv Warm-up Progression for Team-Based Idea Generation 37. Ideas for Idea Generation 38. Models of Testing and Testing of Models