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Special Issue for 29th Industrial Marketing and Purchasing Group Conference (eBook, PDF)

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The chapters in this special e-book originated from the 29th Industrial Marketing and Purchasing Group Conference.The IMP Conference, which was organised for the first time in Manchester 1984, is now the largest in the world dealing specifically with marketing, purchasing and technological development in a business-to-business context. The style of the IMP conference is always informal. It is structured to maximise the amount and level of discussion and interaction among researchers at all stages of their career, the conference urges participants to present their findings in a challenging but ...

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