Nick Clelland, Ryan Coetzee

Spin (eBook, ePUB)

The Art of Managing the Media

• Format: ePub

Produktbeschreibung

So you want to raise your media profile? Or you have to deal with journalists during a crisis? Written by two experienced political communicators, this short, punchy and irreverent book reveals spin-doctor secrets for managing the media in an ethical way. Many people will have to encounter the media at some time in their lives: CEOs, sportspeople, politicians, social media users, celebrities, thought leaders, academics, bloggers, authors - the list is endless. Spin is a go-to book that explains what to do when the media comes calling. Whether you've done something wonderful and newsworthy or something you wish no one knew about, this book will teach you how to maximise the good news and manage the bad. Spin will also introduce you to a previously well-guarded political methodology that actually harnesses the media and which, if used carefully, can grow your business or make you famous. Using real-life examples from the cauldron of politics, Spin covers essentials like brand strategy, practical media skills, driving issues, social media, crisis communications and ethics. This is a unique and valuable resource that will help you master the media.

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Produktdetails

• Verlag: The American University in Cairo Press
• Seitenzahl: 144
• Erscheinungstermin: 3. Mai 2018
• Englisch
• ISBN-13: 9781776091584
• Artikelnr.: 53112093

Autorenporträt

Ryan Coetzee is a South African politician and political strategist, who has served as special advisor to UK deputy prime minister Nick Clegg and was the 2015 general election director of strategy for the Liberal Democrats. In 2016, Ryan was director of strategy for the campaign for the UK to remain in the EU. He previously served as an MP in South Africa, as CEO of the Democratic Alliance, as the party's general election campaign chief, and as chief advisor to Western Cape premier Helen Zille.