Jim May

Spinmeisters (eBook, ePUB)

We Are Naked Under Our Clothes

• Format: ePub

Produktbeschreibung

Jim Mays Spinmeisters is the first commentary of its kind in the world of literature. It may likely become the definitive work describing message management or, as he describes it in many helpful examples throughout the book, the art of conditioning a narrative for the purpose of influencing others. He demonstrates this in all facets of life including areas where you would obviously expect to find it such as advertising and politics for sure, but also hidden subliminally in other everyday occurrences within government policies or lack thereof, business, religion and health influences. As the subtitle might infer, he explains that there is more than one way to say something, and homage is paid to those artful few who are able to grasp a subject and restate its meaning in a twist to serve their particular purpose; that is, beyond the temporal abilities of mere mortals. These masters of persuasion, especially those who plot and plan specific effects, are highly regarded in their fields. He explains that we know them professionally as political consultants, crisis management consultants, marketing strategists, religious proselytizers, doctors, psychiatrists, business managers, military planners, and accountants among others; also, not to be excluded, they can be found among friends, relatives, associates, and occasionally in the mirror. There are no sacrosanct subjects. He addresses the foundations of religion, government policy, medical doctrine, homophobia, treatment of women, and other important topics of our society each exemplifying the study of persuasion and its abilities to shape perception.

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Produktdetails

• Verlag: Xlibris US
• Seitenzahl: 356
• Erscheinungstermin: 23. April 2015
• Englisch
• ISBN-13: 9781503558175
• Artikelnr.: 52598335

Autorenporträt

Jim May is a recent Pennsylvania transplant to Southern California following the sale of his portfolio of technical marketing and manufacturing companies headquartered in Pennsylvania. He is enjoying his second life with many activities besides authoring this third book, including chartering his sailing yacht and teaching sailing, marine navigation and nautical team-building exercises from his local harbor at Dana Point, portrait oil painting, and philanthropic charity work. Although Jim has maintained in the past that he is a fiction writer, that line has since been blurred with his poignant commentaries. Regardless of the genre or subject, he uses the same logic and storytelling abilities to lead the horse to water. The rest is deliciously up to us. He will tour you through the beauty of language manipulation in Spinmeisters' interesting compendium of extensive examples. He will entertain you while demonstrating the intellectual skills of so-called spin doctors in all walks of life including both those who are purely soliciting with an honest but biased intention and also those who are unabashedly scheming to achieve their results. Destined to be an all-time reference work on the subject, Spinmeisters sets a new awareness of the ever-present language conditioning found in our daily lives. It's both a detailed instructional manual and also an entertaining commentary based on many of the most important issues of our time. You will recognize some of the characters in it including possibly yourself. Jim always welcomes your comments at [e-mail].