Guy Masterman

Sponsorship: For a Return on Investment (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship. A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 280
• Erscheinungstermin: 14. Juni 2012
• Englisch
• ISBN-13: 9781136365102
• Artikelnr.: 38443375

Autorenporträt

Currently the Head of Sport at Sheffield Hallam University. Guy was Assistant Professor at the Sports Management Tisch Center for Hospitality, Tourism & Sports Management at New York University.