Daniel C Funk, Kostas Alexandris, Heath McDonald

Sport Consumer Behaviour (eBook, ePUB)

Marketing Strategies

• Format: ePub

Produktbeschreibung

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 352
• Erscheinungstermin: 2. August 2022
• Englisch
• ISBN-13: 9781000620450
• Artikelnr.: 64215376

Autorenporträt

Daniel C Funk is Professor and Ed Rosen Senior Research Fellow for the School of Sport, Tourism and Hospitality Management and the Fox School of Business at Temple University, Philadelphia. He also serves as chairperson for the Department of Sport and Recreation Management. Dr. Funk's research examines sport consumer experiences to help organizations understand customer acquisition, retention, and expenditure. He consults with various industry partners to determine the economic impact, earned media value, and customer satisfaction of sport events. Dr. Funk has been recognized as a Research Fellow for the Sport Marketing Association, the North American Society for Sport Management, and the National Academy of Kinesiology.

Kostas Alexandris is Professor at Aristotle University of Thessaloniki (AUTH), Greece, and a visiting faculty member at Sheffield Hallam University, UK, and the Russian International Olympic University. He is the Director of the "Sport, Tourism and Recreation Management" Lab and the Post-Graduate Program "Sport, Recreation and Sport Tourism Management", both within AUTH. He has published on topics related to sport, leisure and tourism consumer behaviour, and marketing. Alexandris is an Associate Editor of Managing Sport and Leisure and Regional Editor of Leisure Studies and serves in the editorial boards of a number of leading journals.

Heath McDonald is Dean of economics, finance and marketing and Professor of marketing at RMIT University, Australia. His research work focuses on the field of customer acquisition and retention, particularly in subscription markets (e.g., season tickets, memberships). He consults on fan behaviour matters to professional sport teams across AFL, cricket, soccer, rugby, and several other subscription-based organizations (e.g., Zoos Victoria). Professor McDonald has published across the fields of sport management, marketing, and hospitality and is Associate Editor of the Journal of Sport Management. He is also a Fellow of the North American Society for Sport Management (NASSM) and a Graduate of the Australian Institute of Company Directors.

Inhaltsangabe

Part 1: The Sport Consumer Marketplace
1. Introduction to Sport Consumer Behaviour
2. The Sport Product and Empirical Generalizations
3. Sport Consumer Research and Segmentation
4. Sport Consumer Brand Management
Part 2: Sport Consumers as Decision-Makers
5. Sport Consumer Decision-Making
6. A Psychological Model of Sport Consumption and Decisions
Part 3: Sport Consumers as Individuals
7. Sport Consumer Motivation
8. Sport Consumer Involvement
9. Constraints in Sport Engagement
10. Sport Consumer Attitudes
11. Sport Team Identification
12. Perceptions of Service Quality and Customer Satisfaction
13. Personality and Sport Consumers
Part 4: Sport Consumers in their Social World
14. Influence of the Socio-Cultural Environment
15. Technology and Sport Consumer Experiences by Heather Kennedy

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Part 1: The Sport Consumer Marketplace, 1. Introduction to Sport Consumer Behaviour, 2. The Sport Product and Empirical Generalizations, 3. Sport Consumer Research and Segmentation, 4. Sport Consumer Brand Management, Part 2: Sport Consumers as Decision-Makers, 5. Sport Consumer Decision-Making, 6. A Psychological Model of Sport Consumption and Decisions, Part 3: Sport Consumers as Individuals, 7. Sport Consumer Motivation, 8. Sport Consumer Involvement, 9. Constraints in Sport Engagement, 10. Sport Consumer Attitudes, 11. Sport Team Identification, 12. Perceptions of Service Quality and Customer Satisfaction, 13. Personality and Sport Consumers, Part 4: Sport Consumers in their Social World, 14. Influence of the Socio-Cultural Environment, 15. Technology and Sport Consumer Experiences by Heather Kennedy