Sport Management: The Basics is an engaging and accessible introduction to sport management. Drawing links between academic theory and practice, it explores the current challenges facing managers in the sport industry, addressing such topics as the history of sport management, the role of the manager, levels of management, the public, private and voluntary sectors, and sport management in the global marketplace. With suggestions for further reading throughout the text, a comprehensive chapter on employment and employability, and case studies which explore both theory and practice, Sport Management: The Basics offers a clear and concise introduction for anyone seeking to study or work in sport management.
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'Those interested in the sport management profession will appreciate the case studies and excellent examples, which not only artfully illustrate the theory and practice of sport administration but also offer genuine insights into the industry's career and leadership opportunities. Summing Up: Recommended' - S. R. Kahn, University of Cincinnati, CHOICE