Leo Van Den Berg, Erik Braun

Sports and City Marketing in European Cities (eBook, ePUB)

• Format: ePub

Produktbeschreibung

City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities, examining sport as an instrument of city marketing and a tool for maximizing a city's potential through its marketing policies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 134
• Erscheinungstermin: 2. März 2017
• Englisch
• ISBN-13: 9781351898454
• Artikelnr.: 47954931

Autorenporträt

Leo van den Berg is Professor of Regional Economics and Urban Development at the Erasmus University Rotterdam, The Netherlands. He is also Director of the European Institute for Comparative Urban Research (EURICUR) Erik Braun is senior researcher at the Department of Regional, Port and Transport Economics, Erasmus University, Rotterdam, The Netherlands. He is a staff member of EURICUR Alexander H.J. Otgaar is PhD student at the Department of Regional, Port and Transport Economics of Erasmus University, Rotterdam, The Netherlands. He is also staff member of EURICUR