This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.

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Produktbeschreibung

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

Produktdetails
Verlag: Taylor & Francis eBooks
Seitenzahl: 626
Erscheinungstermin: 9. August 2020
Englisch
ISBN-13: 9781000065831
Artikelnr.: 59751640

Produktdetails

Verlag: Taylor & Francis eBooks
Seitenzahl: 626
Erscheinungstermin: 9. August 2020
Englisch
ISBN-13: 9781000065831
Artikelnr.: 59751640

Herstellerkennzeichnung

Autorenporträt

George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA.

Norm O'Reilly is Dean of the Graduate School of Business at the University of Maine in Portland, Maine, USA.

Antonio Dávila is Professor, HEC Business School, University of Lausanne, Switzerland.

Inhaltsangabe

Part I: Introduction to Sports Business Management 1. Decision Making: A
Structured Approach 2. The World of Sports and its Business Ecosystem 3.
Global Sporting Bodies, Federations, and Associations Part II: Stakeholders
4. Leagues 5. Professional Athletes and Players' Associations/Unions 6.
Clubs, Management, and Valuation 7. Club Player-Side Decision Making 8.
Esports 9. College Sports I: Overview and NCAA Decision Making 10. College
Sports II: Conference and College Level Decision-Making Part III:
Applications 11. Building Sports Engagement 12. Sport Marketing 13. Sports
Sponsorship I: Strategy 14. Sport Sponsorship II: Activation, Evaluation &
Servicing 15. Athlete Sponsorship, Endorsement, and Branding 16. Sporting
Events and Mega-Events 17. Ticket Pricing and Venue-Related Revenue Streams
18. Building New Venues and Venue Management 19. Sports Gambling and
Fantasy Sports 20. Sports Content Distribution: Broadcasting, Cable and
OTT's 21. Networks and Sport Content 22. Crisis Management

Inhaltsangabe

Sports Business Management (eBook, PDF)

Decision Making Around the Globe

Sports Business Management (eBook, PDF)

Decision Making Around the Globe

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