David Kelley

Sports Fundraising (eBook, ePUB)

Dynamic Methods for Schools, Universities and Youth Sport Organizations

• Format: ePub

Produktbeschreibung

Sports Fundraising focuses on the particular challenges of fundraising in intercollegiate and interscholastic sport, as well as youth sport organizations. The book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration.

Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introduces the most important issues in contemporary sports fundraising. This is an essential course text for any athletic or sport fundraising course, and an invaluable reference for all professional fundraisers working in sport or education.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 224
• Erscheinungstermin: 31. Mai 2012
• Englisch
• ISBN-13: 9781136456275
• Artikelnr.: 38261405

Autorenporträt

David J. Kelley Ph.D, is an adjunct Assistant Professor in the newly created Sport Administration program at the University of Cincinnati. Throughout his career, Dr. Kelley successfully raised funds and secured grants to improve the sport programs under his supervision. He has published articles on sport fundraising, sponsorships, and curriculum development.

Inhaltsangabe

Preface Chapter I: Sports Fundraising: Challenges and Prerequisites Chapter
II: Fundraising Organization Chapter III: Personal Skill Set Development in
Fundraising Chapter IV: Dynamic Fundraising Essentials and Principles
Chapter V: Intercollegiate Relationship Cultivation & Stewardship in
Fundraising Chapter VI: Youth & Interscholastic Relationship Cultivation &
Stewardship Chapter VII: Leveraging points of sale and profit-making for
Fundraising success Chapter VIII: Working with diverse constituencies:
Cultivation strategies & essential resources Chapter IX:
Youth/Interscholastic grantsmanship opportunities & approaches for success
Chapter X: The Future of Sports Fundraising: Data-driven methodologies and
curriculum development in Higher Education