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Berlin's transformation since the fall of the Wall in 1989 has been due, in large measure, to skilful place marketing. Here Claire Colomb explores how various actors have worked over time to create new images and urban myths to 'sell' Berlin to investors, visitors, Germans and Berliners themselves. She demonstrates how place marketing interacts with place making (architecture, planning, urban design and urban development) and with the politics of local identity and memory construction through space.

Produktbeschreibung
Berlin's transformation since the fall of the Wall in 1989 has been due, in large measure, to skilful place marketing. Here Claire Colomb explores how various actors have worked over time to create new images and urban myths to 'sell' Berlin to investors, visitors, Germans and Berliners themselves. She demonstrates how place marketing interacts with place making (architecture, planning, urban design and urban development) and with the politics of local identity and memory construction through space.


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Autorenporträt
Claire Colomb is Senior Lecturer in Urban Sociology and European Spatial Planning at the Bartlett School of Planning, University College London (UCL). She holds a first degree in Politics and Sociology from the Institut d'Etudes Politiques de Paris (Sciences-Po) and a PhD in Town Planning from UCL. Her research interests include urban governance, planning and urban policies in European cities (the UK, France, Germany and Spain); culture and urban regeneration; European spatial planning and trans-boundary cooperation between cities and regions in Europe and the Mediterranean. She is joint author of European Spatial Planning and Territorial Cooperation (Routledge, 2010).