Franck Bares, Bernard Cova, Anicet Nemani

Start-Ups and the Mobilization of Social Interactions (eBook, ePUB)

• Format: ePub

Produktbeschreibung

With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing. They call it "e;entrepreneurial activism"e; and its philosophy is "e;community first, start-up second"e;. Guiding entrepreneurs to reap the benefits of brand and market development, the authors present a five-step approach on how to develop a community and launch a start-up within it. This guide explores how best to define a cause and create a movement, to recruit volunteers and create opportunities within a community.The collaboration between the three authors creates an enticing mix of entrepreneurship and marketing perspectives that bridges the academic and professional worlds and shares a wealth of business expertise and experience from three continents.

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Produktdetails

• Verlag: Emerald Publishing Limited
• Erscheinungstermin: 12. Juni 2023
• Englisch
• ISBN-13: 9781804556085
• Artikelnr.: 68953306