Marsha Collier

Starting an eBay Business For Dummies (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The gold standard for eBay users who want to get serious about selling Want to turn your eBay use into a steady revenue stream? Come to where everyone starts, with a copy of the latest edition of Starting an eBay Business For Dummies. EBay superstar author Marsha Collier packs the fourth edition of her mega-selling book with everything you need to know, from how to tap the explosive power of social media for promoting your business to the very latest on eBay?s fees and payment structure, how to maintain your own customer service center, ways to build an audience, and much more. * Shows you how to lay the foundation for a business by setting up a store and reviews legal requirements and restrictions * Helps you price and source your merchandise * Explores how to attract an audience using social media through your own site * Gives you a quick MBA in budgeting, money transactions, customer service, shipping, and more * Offers insight on other sellers who have been successful on eBay and what you can learn from them Kick-start your eBay business and get profitable with this must-have guide from eBay superstar Marsha Collier.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 384
• Erscheinungstermin: 28. März 2011
• Englisch
• ISBN-13: 9781118067383
• Artikelnr.: 37485299

Autorenporträt

Marsha Collier is a world-renowned eBay maven, sought-after speaker, and bestselling author on eBay topics, with more than a million copies of her books in print. She has written all editions of eBay For Dummies, Starting an eBay Business For Dummies, and eBay Business All-in-One For Dummies.

Inhaltsangabe

Introduction 1
Part I: Getting Serious about eBay 7
Chapter 1: Launching Your Business on eBay 9
Chapter 2: The Finer Points of eBay Selling 31
Chapter 3: Cool eBay Tools 57
Chapter 4: Safe Selling Equals Profitable Sales 83
Chapter 5: Expanding Sales with an eBay Store 103
Part II: Setting Up Shop 119
Chapter 6: Finding Merchandise to Up Your Profits 121
Chapter 7: Pricing Your Items to Sell 139
Chapter 8: Establishing and Marketing Your Web Site 151
Part III: Business Is Business - Time to Get Serious 167
Chapter 9: Software Built for Online Auctions 169
Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales 185
Chapter 11: Setting Up Listings That Sell 199
Chapter 12: Providing Excellent Customer Service 219
Chapter 13: Collecting Your Money 231
Chapter 14: Shipping Your Items: Sending Them Fast and Saving Money 249
Part IV: Your eBay Back Office 263
Chapter 15: Getting Legal: Understanding Taxes and Licenses 265
Chapter 16: Savvy Record Keeping - Keeping the Tax Man at Bay 277
Chapter 17: Building an eBay Back Office 293
Part V: The Part of Tens 311
Chapter 18: Ten (or So) Sellers Who've Made the Jump from Hobby to Profits
313
Chapter 19: Ten Other Places to Move Your Merchandise 323
Appendix A: eBay Business Glossary 333
Appendix B: The Hows and Whys of a Home Network 339
Index 345