Susan Nash

Starting and Running a Successful Consultancy 3rd Edition (eBook, ePUB)

How to Market and Build Your Own Consultancy Business

• Format: ePub

Produktbeschreibung

Laid out in a workbook format, this books contains a wide variety of exercises, ultimately geared towards making consultancy an increasingly profitable enterprise. Reading this book will help you to: gain a clear understanding of the consulting process and its requirements; define and establish a clear strategic direction for your business; understand how to raise finances and maintain financial control; create and implement an effective marketing strategy; and, balance ongoing business with attracting new clients.
Contents: Section One: Getting started; 1. Setting the scene; 2. Evaluating your fit; 3. What type of consulting business are you running?; 4. Establishing your business direction; Section Two: Getting customers; 5. Marketing your business; 6. Selling your service; Section Three: Getting money; 7. Financing Your Business; Section Four: Getting organised; 8. Organising your business; 9. Running your business: doing the work!; 10. Moving into Action.

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Produktdetails

• Verlag: Little, Brown Book Group
• Erscheinungstermin: 14. Januar 2016
• Englisch
• ISBN-13: 9781472137906
• Artikelnr.: 44242495