Statistical Methods in Customer Relationship Management
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:PDF
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76,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
12.07.2012
Verlag
John Wiley & Sons IncSeitenzahl
512 (Printausgabe)
Dateigröße
2109 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781118349205
Statistical Methods in Customer Relationship Management
focuses on the quantitative and modeling aspects of customer
management strategies that lead to future firm profitability, with
emphasis on developing an understanding of Customer Relationship
Management (CRM) models as the guiding concept for profitable
customer management. To understand and explore the functioning of
CRM models, this book traces the management strategies throughout a
customer's tenure with a firm. Furthermore, the book explores
in detail CRM models for customer acquisition, customer retention,
customer acquisition and retention, customer churn, and customer
win back.
Statistical Methods in Customer Relationship
Management:
* Provides an overview of a CRM system, introducing key concepts
and metrics needed to understand and implement these models.
* Focuses on five CRM models: customer acquisition, customer
retention, customer churn, and customer win back with supporting
case studies.
* Explores each model in detail, from investigating the need for
CRM models to looking at the future of the models.
* Presents models and concepts that span across the introductory,
advanced, and specialist levels.
Academics and practitioners involved in the area of CRM as well
as instructors of applied statistics and quantitative marketing
courses will benefit from this book.
focuses on the quantitative and modeling aspects of customer
management strategies that lead to future firm profitability, with
emphasis on developing an understanding of Customer Relationship
Management (CRM) models as the guiding concept for profitable
customer management. To understand and explore the functioning of
CRM models, this book traces the management strategies throughout a
customer's tenure with a firm. Furthermore, the book explores
in detail CRM models for customer acquisition, customer retention,
customer acquisition and retention, customer churn, and customer
win back.
Statistical Methods in Customer Relationship
Management:
* Provides an overview of a CRM system, introducing key concepts
and metrics needed to understand and implement these models.
* Focuses on five CRM models: customer acquisition, customer
retention, customer churn, and customer win back with supporting
case studies.
* Explores each model in detail, from investigating the need for
CRM models to looking at the future of the models.
* Presents models and concepts that span across the introductory,
advanced, and specialist levels.
Academics and practitioners involved in the area of CRM as well
as instructors of applied statistics and quantitative marketing
courses will benefit from this book.
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