Clemens Pirker

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The Role of Extreme Cases in Marketing Research

• Format: PDF

Produktbeschreibung

Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. In the empirical section, a published segmentation study on international tourists using sample censoring is replicated and the effects on the results are discussed. The dissertation concludes that authors may leverage their insights from given data by reporting those cases and their influence on the results.

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Produktdetails

• Verlag: Gabler Verlag
• Seitenzahl: 197
• Erscheinungstermin: 7. November 2009
• Englisch
• ISBN-13: 9783834983763
• Artikelnr.: 37400561

Autorenporträt

Dr. Clemens Pirker wrote this dissertation under Prof. Hans Mühlbacher's supervision at the Department of Strategic Management, Marketing and Tourism at the University of Innsbruck.

Inhaltsangabe

Literature Review.- Practices in Marketing Research related to Extreme Cases.- Empirical Study.- Discussion and Conclusion.