Alison Tedford

Stay Woke, Not Broke (eBook, ePUB)

Protect Your Brand in Today's Business Climate

• Format: ePub

Produktbeschreibung

Navigate polarizing landscapes and "cancel culture" traps. Businesses wanting to stay relevant and do the right thing are asking questions such as "What is 'woke' and how can a business be it?," and " How can you avoid a mistake that could get you 'cancelled'?" While social justice issues dominated the headlines, author and disability advocate Alison Tedford realized business owners were asking these questions and often didn't know how to sell with sensitivity, share their stances on social justice issues, or even what their audiences wanted or expected from them. Did they need to take a stand, and if they did, what if they said the wrong thing? Was recovery possible? This experience saw Tedford develop a program that is, in a nutshell, social justice education for owners of businesses big and small. Stay Woke, Not Broke explains how to create diversity statements, develop content plans for ongoing social justice topics, and moderate your communities to let important conversations take place. With more than a decade in cross-cultural communication and education in the public sector, and several years in the private sector creating content for public education on social history affecting Indigenous people, her experience navigating sensitive topics lends itself to this book.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, D ausgeliefert werden.

Produktdetails

• Verlag: Self-Counsel Press
• Seitenzahl: 148
• Erscheinungstermin: 15. Februar 2022
• Englisch
• ISBN-13: 9781770405301
• Artikelnr.: 63495597

Autorenporträt

Self-Counsel Press is the premier source for self-help law books and books for small business. All of our legal titles are written by lawyers who practise in the field they are writing about. Our business books are written by experts on the topic. People who have "been there, done that" in the businesses they write about, and know how to clearly and simply describe what they have learned. We are proud to have been the pioneer publisher of self-help law titles in North America when we launched our first Divorce Guide in 1971.