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'Perry Hinton has written a superb book on stereotypes. He begins his analysis by placing the concept of stereotype in its historical and intellectual context. His review of psychological research on stereotyping is thorough yet engaging. The book captures both the simplicity of stereotypes as mere concepts about groups of people and the complexity of their embedding in social structures and ideologies. Hinton's book communicates so well that undergraduate students could read it with understanding. Yet, the subtlety and depth of the book's argumentation makes it also appropriate fare for social scientists who are curious about why stereotypes exist and how they affect social life.' - Professor Alice Eagly, Northwestern University, USA