Karen J. Marchetti

Stop Wasting Your Digital Marketing Budget (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Are You Wasting Your Digital Marketing Budget with the Wrong Solutions Delivered by the Wrong Resources?

It's a common problem that happens all too often, and it's typically due to misdiagnosis. When you misdiagnose your marketing situation, you waste money on everything you pursue.

Using your budget more effectively starts with better diagnosis: you'll learn how to correctly diagnose your Traffic, Leads, and Sales using Google Analytics. Once you know where your problems are, you can identify the right resources to actually address those problems.

You'll discover how to avoid wasting budget with your website, website copy, Google Ads pay-per-click advertising, search engine optimization, and lead generation. And you'll use smarter digital marketing strategy once you understand the key elements that drive results. You will:

• Evaluate your current website step-by-step, so you'll know exactly what you need to improve -- and what resources you need to do it effectively
• Learn the key characteristics of effective website copy, so you can evaluate and identify copy that really sells
• Finally understand whether your SEO is working or not (by looking at Google Analytics and Google Search Console). And learn what to look for in the right SEO resources
• Fix untargeted pay-per-click ad campaigns and discover the keys to making Google Ads work for you

This ebook puts you in control of your solutions and tells you exactly what to look for. You'll get better results from every dollar of your marketing budget -- and avoid the most common (and largest) digital marketing budget and resource disasters.

This is an excerpt from the 386-page paperback, The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing.

Bonus Content, Q&A, Copy Reviews, and More: Get "Steps to Creating Your New Website Smartly, Successfully, & Within Budget" when you join The Results Obsession for Digital Marketers private Facebook group. Ask questions, have copy snippets or Offer ideas reviewed, get your Google Analytics and PPC questions answered, and learn weekly tips for improving your website. It's your "second pair of eyes" or "someone to run things by."

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Produktdetails

• Verlag: Karen J. Marchetti
• Erscheinungstermin: 1. Mai 2021
• Englisch
• ISBN-13: 9780578909110
• Artikelnr.: 61690789