This book looks at the concept of "the story," including what the story consists of, how it is told, why it is told, and how we can make it interactive. It lays out the construct of the story and how the story can be manipulated through sound, video, lighting, graphics, and color. The book explains why we use stories and how we integrate them into advertising, film, media, and even our own social media such as Facebook, Instagram, and Twitter.
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