Storytelling in Luxury Fashion (eBook, ePUB)

Brands, Visual Cultures, and Technologies
Redaktion: Sikarskie, Amanda

• Format: ePub

Produktbeschreibung

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 210
• Erscheinungstermin: 22. November 2020
• Englisch
• ISBN-13: 9781000259780
• Artikelnr.: 60394666

Autorenporträt

Amanda Sikarskie is Lecturer in the Department of Art and Art History at the University of Michigan-Flint and in the Comprehensive Studies Program at the University of Michigan-Ann Arbor.

Inhaltsangabe

Introductions

Amanda Sikarskie

Part One: Brands

1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events

Madeleine Luckel

2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity

Alice Dallabona and Stefano Giani

3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century

Amanda Sikarskie

Part Two: Visual Cultures

4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram

Rimi Nandy

5. 'Terrain of every hue:' Locating the Luxury Knitwear Trade in Scotland's Landscapes

Marina Moskowitz

6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion

Zaliha Inci Karabacak and Ayse Asli Sezgin

7. The Color Red, Louboutin, and the Social Collective in France

Alexandra Thelin

8. Japan's Lolita Fashion Culture and Digital Heritage Storytelling

Cringuta - Irina Pelea

Part Three: Spaces and Technologies

9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand

Peng Liu and Lan Lan

10. New Old Stories: The Temporal Salience of Fortnum & Mason's Digital Storytelling

Federica Carlotto and Andrea Tanner