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This third edition of Straight and Level thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world. Anyone who wants to gain a deeper understanding of airline economics at a practical level and an insight into the reasons for its financial volatility should find the book of interest.
This third edition of Straight and Level thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world. Anyone who wants to gain a deeper understanding of airline economics at a practical level and an insight into the reasons for its financial volatility should find the book of interest.
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Autorenporträt
Steve Holloway is a former investment banker who has worked as an independent consultant since the early 1990s. He was educated at the London School of Economics, the University of Southern California, and Cranfield. As well as vocational qualifications in the financial services and travel industries, Steve holds advanced degrees in systems management and air transport management.
Figures and Tables Foreword by Maurice Flanagan Preface Acknowledgements Abbreviations and Definitions Part 1: Strategic Context 1. Economics and Strategy Part 2: Operating Performance Drivers 2. Traffic 3. Yield 4. Output 5. Unit Costs Part 3: Capacity Management 6. Network Management: Design 7. Network Management: Scheduling 8. Fleet Management 9. Revenue Management Part 4: Operating Performance 10. Strategy Economics and Operating Performance References Index
Rezensionen
'Straight and Level tells us where the industry is at, and then it goes into the nuts and bolts?. The book is practical and extremely useful for anyone wanting to understand where the industry is and why - and where it could go. A real contribution to the airline industry!' Rodger Robertson, UNSW Aviation, Australia 'Straight and Level: Practical Airline Economics goes beyond being a textbook to being a clear-cut industry manual with relevant and up-to-date examples, allowing readers to understand in real-time the framework of a complex and unique industry. For students at all levels, this book will become a foundation of knowledge and a trusted resource, and one which will never gather dust!' Bryson P. Monteleone,Tailwind Capital, Arlington, Virginia, USA
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