Mathias Cöster, Einar Iveroth, Nils-Göran Olve, Carl-Johan Petri, Alf Westelius

Strategic and Innovative Pricing (eBook, PDF)

Price Models for a Digital Economy

• Format: PDF

Produktbeschreibung

This book provides a concrete guide on how to execute strategic pricing to excel financially in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 182
• Erscheinungstermin: 22. April 2020
• Englisch
• ISBN-13: 9780429624735
• Artikelnr.: 59303614

Autorenporträt

Mathias Cöster is an Assistant Professor in Business Studies at Uppsala University, Sweden.

Einar Iveroth is an Associate Professor in Business Studies at Uppsala University, Sweden.

Nils-Göran Olve is a Guest Professor with Linköping University and Uppsala University, Sweden.

Carl-Johan Petri is an Assistant Professor in Economic Information Systems at Linköping University, Sweden.

Alf Westelius is a Professor of Digitisation and Management at Linköping University, Sweden.

Inhaltsangabe

1. Introduction
2. Business Ecology
3. Business Models
4. Price Models
5. Innovative Price Models and Digitisation
6. Case Study: Re-Shaping the Taxi Industry
7. Case Study: Exploiting and Coping with "Free" in Extended Digital
Platforms
8. Conclusion and Discussion