Sara LaBelle, Jennifer H. Waldeck

Strategic Communication for Organizations (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook:

• focuses on message design
• provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
• explores how theory and research can be synthesized to inform modern communication-based campaigns

Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization's needs, mission, and vision, effectively reaching and influencing internal and external audiences.

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Produktdetails

• Verlag: University of California Press
• Seitenzahl: 368
• Erscheinungstermin: 11. Februar 2020
• Englisch
• ISBN-13: 9780520970601
• Artikelnr.: 57805913

Autorenporträt

Sara LaBelle is Assistant Professor in the School of Communication at Chapman University. In addition to teaching undergraduate and graduate courses in strategic and corporate communication, she has published research on health information campaigns and the teaching-learning process.

Jennifer H. Waldeck is Associate Professor in the School of Communication at Chapman University. She has published four books and conducts research in organizational and instructional communication. She has provided consulting services for numerous organizations.