Strategic Communication, Social Media and Democracy (eBook, ePUB)

The challenge of the digital naturals
Redaktion: Coombs, W. Timothy; Young, Philip; Heide, Mats; Falkheimer, Jesper

• Format: ePub

Produktbeschreibung

As "digital naturals" become the norm, this shift is having profound effects on public relations, and furthermore on the way society works. In societies which have a high penetration of new technologies, combined with civic engagement and consensual politics, both radical and conservative social actors are facing new challenges brought by the breaking down of communication barriers. Based on a unique research collaboration, it explores both the theoretical potential social media offers for changing the relationships between organisations and stakeholders, and the degree to which that potential has so far been achieved.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 206
• Erscheinungstermin: 11. August 2015
• Englisch
• ISBN-13: 9781317554905
• Artikelnr.: 43591868

Autorenporträt

W. Timothy Coombs is a professor in the Department of Communication at Texas A&M University, USA. Jesper Falkheimer is a professor in strategic communication at Lund University, Sweden. Mats Heide is a professor in strategic communication at Lund University, Sweden. Philip Young is Lecturer and Researcher at Lund University, Sweden.

Inhaltsangabe

1. Meet the Digital Naturals Part I: New Media & Strategic Communication
2. The Role of Communication Professionals in the Digital Age: Old
paradoxes, new distinctions? 3. Exploring the Language of Social Media in
the Discourse of Public Relations 4. Rotation Curation on Instagram: How
digital naturals participate in city imaging 5. Social Intranets and
Internal Communication: Dreaming of democracy in organizations 6. Digital
Naturals and Crisis Communication: Significant shifts of focus Part II:
Modern Democracy 7. The Dream of Enlightenment Within Digital Reach?
Concepts of democracy 8. What Do Digital Naturals Demand from Democracy? 9.
Social Media and Parliamentary Infighting: Digital naturals in the Swedish
Riksdag? 10. 'Swarming' for Democracy: Karl-Theodor Guttenberg's plagiarism
case, the court of public opinion and the parliament of things 11.
Deliberation and Adjudication as Democratic Practice in Post-Fact Society
12. The Gamification of Democracy: Computer games as strategic
communication tools and cultivating forces 13. Digital Media and New
Terrorism 14. Conclusion