Strategic Communications in Russia (eBook, ePUB)

Public Relations and Advertising
Redaktion: Tsetsura, Katerina; Kruckeberg, Dean

• Format: ePub

Produktbeschreibung

This book serves as a reader exploring the scholarly inquiry, professional education and practice of Russian public relations and advertising in multiple contexts.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 268
• Erscheinungstermin: 7. September 2020
• Englisch
• ISBN-13: 9781000173956
• Artikelnr.: 59930042

Autorenporträt

Katerina Tsetsura is Gaylord Family Professor of Public Relations and Strategic Communication at the Gaylord College of Journalism and Mass Communication, University of Oklahoma, USA. Dean Kruckeberg is a professor at the University of North Carolina at Charlotte, USA.

Inhaltsangabe

PART I: Views on strategic communication(s) in Russia 1: What is (are)
strategic communications in Russia? 2: Russian strategic communications on
the global stage PART II: Examining the historical and contemporary
development of communication(s) in Russia 3: The forms and shapes of
today's communication as a field, as a discipline, and as a social
institution in Russia: Communication development as a result of society's
modernization 4: The history of the development of public relations as an
institutionalized field and as a discipline in the post-Soviet space PART
III: The academic and professional development of strategic communications
in Russia: Examining current and future challenges 5: The Russian
Professional Public Relations Standard 6: Modern scientific knowledge of
public relations and its objective-subjective field 7: Modern Russian
legislation and regulation in advertising and advertising trends 8:
Understanding advertising in modern Russia: Role, functions, and problems
PART IV: Examples of current studies in Russian communication(s) 9: Media
relations in contemporary Russia: Media catching 10: Social media and
Russian society 11: How advertising agencies are transforming: View from
Russia 12: Hybridity of crisis communication professional discourse in
Russia 13: Communication and health knowledge production in contemporary
Russia from institutional structures to intuitive ecosystems PART V:
Conclusion: The future of communication(s) in Russia 14: The future of
Russia's strategic communications: An effects-based approach 15:
Conclusion: What is next for strategic communication(s) in Russia? Index