Richard Stanton

Strategic Corporate Communication (eBook, PDF)

• Format: PDF

Produktbeschreibung

This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations.

This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 210
• Erscheinungstermin: 16. September 2017
• Englisch
• ISBN-13: 9781137544087
• Artikelnr.: 46758294

Autorenporträt

Dr Richard Stanton has taught corporate strategic communication at the University of Sydney and Temple University, Philadelphia.