Elwira Gross-Golacka, Ewa Szkudlarek

Strategic Employer Branding for IT Companies (eBook, ePUB)

An Interdisciplinary Perspective

• Format: ePub

Produktbeschreibung

The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.

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Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 19. November 2024
• Englisch
• ISBN-13: 9781040176412
• Artikelnr.: 72254083

Autorenporträt

Ewa Szkudlarek is a graduate of master's studies at the University of Economics in Katowice, Poland, and the University of Silesia, Katowice, Poland, and of Interdisciplinary Doctoral Studies at the WSB University, Poland.

Elwira Gross-Golacka is a postdoctoral researcher in economics in the Faculty of Management, University of Warsaw, Poland, and a member of the Management Board, University of Warsaw Foundation.

Inhaltsangabe

1. The Concept of Employer Branding in an Interdisciplinary Approach. 2.
Employer Branding in the Company Structure. 3. Strategic Employer Branding
in the IT Industry. 4. Strategic Employer Branding Implementation
Framework.