Ian Westbrook

Strategic Financial and Investor Communication (eBook, ePUB)

The Stock Price Story

• Format: ePub

Produktbeschreibung

In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking: communication counts. In Strategic Financial and Investor Communication: The Stock Price Story Ian Westbrook argues that share price is more a story than a number. This book will teach you how to tell your own story by guiding you through the fast-paced world of financial corporate communications with a professional's pragmatism as well as academic rigour.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 306
• Erscheinungstermin: 3. April 2014
• Englisch
• ISBN-13: 9781135087166
• Artikelnr.: 42828768

Autorenporträt

Ian Westbrook is Principal of Westbrook Financial Communications, Australia, and a part-time lecturer at the University of Sydney, having established the Financial and Investor Communication unit of study for postgraduate students in the Department of Media and Communications.