Erdener Kaynak

Strategic Global Marketing (eBook, PDF)

Issues and Trends

• Format: PDF

Produktbeschreibung

This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in the way these channels function; and more! Handy charts, tables, and figures make the information easy to access and understand.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 250
• Erscheinungstermin: 29. August 2021
• Englisch
• ISBN-13: 9781317955863
• Artikelnr.: 62503686

Autorenporträt

Erdener Kaynak (Author)