Liisa Välikangas, Michael Gibbert

Strategic Innovation (eBook, ePUB)

The Definitive Guide to Outlier Strategies

• Format: ePub

Produktbeschreibung

GET TO THE FUTURE FIRST!

LEVERAGE STRATEGIC NOVELTY (SN) TO TRANSFORM AND DOMINATE YOUR MARKET

• Become an "outlier organization": recognize huge opportunities in novelty, and act fast and first
• Listen for the tremors already building beneath your markets
• Learn from winning "outlier" business models, organizational forms, markets, products, and services

Today, the companies that rise rapidly to dominance are the outliers. They're radically novel where it matters: whether in business models, products, services, or some other key driver of value. Strategic Innovation reveals how to think like these vanguard organizations-and become one of them.

You'll discover how to borrow the lenses and insights of companies operating right at the edge of conventional industry dynamics and boundaries...where opportunities are underdefined, predictions unstable, and the greatest opportunities exist.

Using linked case studies and a proven three-step methodology, the authors guide you through uncovering Strategic Novelty (SN) with explosive potential...executing quickly... and learning and tweaking relentlessly to amplify your impact.

If you keep doing what everyone else is doing, you may succeed-but not greatly, and not for long. If you want to create, transform, and dominate your market, you need to think and act like an outlier. Learn how. Now. Before someone does it to you.

Right now, all around you, there's an explosion of new business models, new product/service categories, and new organizational forms. It's a veritable Cambrian Explosion of business life, led by outlier organizations you've never even heard of. Many will remain practically invisible to the incumbents in their markets...until they suddenly explode into dominance.

What do they share? A fundamental commitment to Strategic Novelty (SN). Now, in Strategic Innovation, leading innovation strategists Liisa Välikangas and Michael Gibbert show you how to leverage SN to become your industry's winning disruptor.

You'll master SN through case studies from leading outlier organizations in areas ranging from 3D printing to crowd financing and resource-constrained innovation. Each case is original, previously unpublished, and based at least in part on the authors' direct experiences.

Through these cases, you'll explore how each company's story is playing out: sometimes in failure, but often in massive success. You'll discover why incumbents rarely notice outliers in time, and how to keep it from happening to you. Perhaps most valuable of all, the authors help you extrapolate the likely impact of any novelty, so you can tell the difference between promising opportunities and those destined to fail.

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Produktdetails

• Verlag: Pearson ITP
• Seitenzahl: 288
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 11. September 2015
• Englisch
• ISBN-13: 9780133980141
• Artikelnr.: 44196101

Autorenporträt

Liisa Välikangas is Professor of Innovation Management at Aalto University and Hanken School of Economics in Helsinki. She is on the board of various private and public organizations, including the Finnish Funding Agency for Innovation and Robin Hood Minor Asset Management. She has been affiliated with Stanford University, London Business School, Keio University in Japan, and IMD in Switzerland, and worked for Strategos, a strategic management consultancy, and SRI International in Silicon Valley. Her research on innovation, strategy, and resilience has been published in Harvard Business Review, MIT Sloan Management Review, and Wall Street Journal, among other leading journals, and presented to various executive audiences. She is the author of The Resilient Organization, How Adaptive Cultures Thrive Even When Strategy Fails (McGraw-Hill, 2010). Liisa lives in Finland and California.

Michael Gibbert's first encounter with strategic novelty and outliers was as an apprentice to a professional chef in a two- Michelin-star kitchen in Wiesbaden, Germany, in a (failed) attempt to get the third star. Intrigued by the theoretical underpinnings of novelty and outliers, he turned to the academe of business management, reading for a Masters at Stellenbosch, South Africa, and a PhD at St. Gallen University, Switzerland. After several research and teaching stints at INSEAD, Yale, and Bocconi, he joined the faculty at the Università della Svizzera italiana, in Lugano, Switzerland, where he is a professor of marketing. The author of several books and influential articles, his quest for strategic novelty happily received more accolades on the academic (compared to the culinary) front. He lives, cooks, and teaches in southern Switzerland.

Lakshmi B. Nair is a PhD student at Università della Svizzera italiana, Switzerland. She explores the methodological sophistication of research, with a predominant focus on qualitative methodology. Her work so far encompasses studies on rigor, transparency, and impact of research methodology. Before embracing the academic way of life, she was a banker (HDFC Bank Ltd.), an MBA (First Class, Mahatma Gandhi University), and a BSW (Rank Holder at Kerala state level, Mahatma Gandhi University). When she is not following outliers, she follows her other passions: cooking, reading, dancing, traveling, and talking (not necessarily in that order).

Markus Paukku is a postdoctoral fellow at Stanford University. Based in San Francisco, Markus studies novel organizational and business models in emerging markets and nascent industries. Currently he is investigating the reimagination of higher education through digital technology and online learning. Markus received his PhD from the Aalto University School of Business and has degrees from McGill University and the Helsinki School of Economics. His research has been published in International Business Review and is regularly presented at international academic conferences such as the Strategic Management Society.

Inês Peixoto is a doctoral candidate at Aalto University School of Business in Helsinki, Finland. Along with looking into the strategies of outliers, Inês has a keen research interest in how nascent markets emerge and evolve, in particular the role of ambiguity and uncertainty in market rules and the transformative potential of innovative strategies. Currently, she is examining the European biofuels market, having presented her work in international conferences and seminars, including Strategic Management Society (SMS) and Society for the Advancement of Soc