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'For me, living means permanent learning. The work of José-Carlos Jarillo is one of the very few management books that I will therefore use more than once. It has the potential to become a classic for students and for managers.' - Dr. Erich Hunziker, Member of the Executive Board and Group CFO, Hoffmann-La Roche
'Civil engineers building bridges have always relied on the rules of physics but until now managers and companies were missing a stringent strategic logic. Jarillo presents it in his remarkable book.' - Professor Peter Gomez, Rektor, Universität St Gallen, Switzerland
'This book provides an extensive theoretical and practical overview of the rules that influence profitability and success in business. The clarity of language and approach is particularly impressive in this fundamental work.' - Dr. Heinrich v. Pierer, President of the Management Board, SiemensAG
'Somebody should redesign the concept of strategy for this complex first decade of the new century. JC Jarillo has done this extremely well, with academic rigor, relevant experience in management, and the international perspective afforded by the University of Geneva.' - Professor Pedro Nueno, IESE Business School, Spain