Chris Jeffs

Strategic Management (eBook, PDF)

• Format: PDF

Produktbeschreibung

The Sage Course Companion on Strategic Management is an accessible introduction to the subject that avoids lengthy debate in order to focus on the core concepts. It will help the reader to develop their understanding of the key theories, whilst enabling them to bring diverse topics together in line with course requirements. The Sage Course Companion also provides advice on getting the most from your course work; help with analysing case studies and tips on how to prepare for examinations.

Designed to compliment existing strategy textbooks, the Companion provides:

-Quick and easy access to the key themes in strategic management

-Tips on how to effectively use theory and avoid common errors

-Typical examination questions, with outline approaches to the answers

-'Taking it Further' sections that provide a critical discussion of the theory and its applicability to business situations

-A glossary of strategic management terminology

-A textbook guide directing the reader to additional supporting material

The Sage Course Companion on Strategic Management is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their understanding to new levels and help them achieve success in their course. Postgraduate students and those taking professional courses will also find this book acts a us.

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Produktdetails

• Verlag: SAGE Publications
• Seitenzahl: 232
• Erscheinungstermin: 13. März 2011
• Englisch
• ISBN-13: 9780857023148
• Artikelnr.: 38397604

Inhaltsangabe

PART ONE
Introduction to Your Course Companion
How To Use the Book
Thinking Like a Strategist
Strategic Themes
PART TWO
What Is Strategy?
Strategic Planning and Control in Organizations
Analysis of the Macro (Far) Environment
Analysis of the Industry
Analysis of the Customer Interface
(Markets and Products)
Competitive Advantage
Resource Analysis
Value Chain
Organizational Culture
Growth and Development
Internal and External Methods of Development
Internationalisation
Choosing Your Strategy
Suitability and Acceptability (SFA) of the Strategy
Implementing Your Strategy
Strategic Leadership Issues