Richard Godfrey

Strategic Management (eBook, PDF)

A Critical Introduction

• Format: PDF

Produktbeschreibung

In a refreshing change from the usual economics perspective on the field, Richard Godfrey takes a wider view of strategic management, incorporating insights from the worlds of sociology, psychology, cultural anthropology, and philosophy, to highlight the complexity and plurality at the heart of the strategy discipline.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 196
• Erscheinungstermin: 14. Dezember 2015
• Englisch
• ISBN-13: 9781317812722
• Artikelnr.: 44472532

Autorenporträt

Richard Godfrey is Lecturer in Strategy at the University of Leicester, UK

Inhaltsangabe

1. What is Strategy? 2. Strategy: A Brief History 3. Strategy by design and
an emergent critique (part 1) 4. Strategy by design and an emergent
critique (part 2) 5. Constructing Strategy for the Multi-Business Firm 6.
Constructing Strategy from the Outside-In 7. Constructing strategy from the
inside-out 8. Creating Strategy through Value Innovation Case Study 1:
IKEA: Daring to Be Different Case Study 2: Fast Fashion at Zara Case Study
3: Innovation and Change at Nike Case Study 4: Apple Inc. in 2014