H. Igor Ansoff

Strategic Management (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book is the founding work on Strategic Management, a concept that lies at the core of modern business. It has a focus upon the behaviour of complex organizations in turbulent environments and upon what determines success. The book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. It remains a key work on strategy.

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Produktdetails

• Verlag: Palgrave Macmillan UK
• Seitenzahl: 236
• Erscheinungstermin: 16. Februar 2016
• Englisch
• ISBN-13: 9781349029716
• Artikelnr.: 45968200