Allen Amason, Andrew Ward

Strategic Management (eBook, PDF)

From Theory to Practice

• Format: PDF

Produktbeschreibung

This book is designed to help students think critically and understand fully how to strategically manage their future firms.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 342
• Erscheinungstermin: 10. August 2020
• Englisch
• ISBN-13: 9781000166446
• Artikelnr.: 59869894

Autorenporträt

Allen Amason is Dean of the College of Business at Georgia State University, USA

Andrew Ward is Associate Professor of Management at Lehigh University, USA

Inhaltsangabe

1. An Introduction to Strategic Management 2. Understanding Organizational
Performance 3. Tools of the Trade 4. Analyzing the Environment 5.
Organizational Strengths and Weaknesses: Analyzing a Firm's Capabilities
and Resources 6. Strategies for Competitive Advantage 7. Corporate and
Multi-Business Unit Strategy 8. Implementation, Adaptation and Learning 9.
Disruptive Megatrends 10. Issues of Context, Setting and Application