Herbert Baum, Stefan Auerbach

Strategic Management in the Aviation Industry (eBook, PDF)

Redaktion: Delfmann, Werner

• Format: PDF

Produktbeschreibung

This book offers a comprehensive overview of current issues in aviation today and provides strategic measures to help meet the challenges inherent in a dynamic industry. It discusses such issues as alliance management, strategic issues for air freight carriers and environmental impacts. The book combines both concepts and results from recent academic research with applications and case studies from major industry players.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 688
• Erscheinungstermin: 5. Juli 2017
• Englisch
• ISBN-13: 9781351897686
• Artikelnr.: 48803088

Autorenporträt

Werner Delfmann is Professor of Business Administration and Director of the Department of Business Policy and Logistics at University of Cologne, Germany. Herbert Baum is Professor of Economics and Director of the Institute of Transport Economics at the University of Cologne, Germany. Stefan Auerbach is Managing Director of Lufthansa Consulting GmbH, Germany. Sascha Albers just finished his doctorate degree at the Department of Business Planning and Logistics, University of Cologne, Germany, and is currently visiting lecturer at the Department of Strategic Management at the University of Waikato Management School, New Zealand.

Inhaltsangabe

Contents: Passenger Airlines: Competition policy in European aviation
markets, Carsten Bermig; Business models in the airline sector - evolution
and perspectives, Thomas Bieger and Sandro Agosti; Consolidating the
network carrier business model in the European airline industry, Stefan
Auerbach and Werner Delfmann; From production-orientation to
customer-orientation - modules of a successful airline differentiation
strategy, Kim Flenskov; Strategic airline positioning in the German Low
Cost Carrier (LCC) market, Thorsten Klaas and Joachim Klein; Low cost
carriers in Southeast Asia: a preliminary analysis, Mark Goh; The future of
Continental traffic programme: how Lufthansa is countering competition from
no-frills airlines, Christoph Klingenberg; Competitive dynamics theory -
application to and implications for the European aviation market, Caroline
Heuermann. Alliances: Cooperation and integration as strategic options in
the airline industry - a theoretical assessment, Thomas Fritz; Interface
management in strategic alliances, Matthias Graumann and Marcus
Niedermeyer; Synergy allocation in strategic airline alliances, Björn
Götsch and Sascha Albers; The effect of high-level alliance formation on
the profitability of participating airline carriers, Jens Rÿhle; Marriages
and divorces: strategic alliances in the networked economy - the case of
Air New Zealand, Kathryn Pavlovich. Airports:Forces driving industry change
- impacts for airports' strategic scope, Robert J. Aaronson; The airport of
the future against the backdrop of dramatic changes in the aviation sector,
Michael Garvens; Internationalization strategies for airport companies,
Benjamin Koch and Sven Budde; Evaluating airport cooperation and
acquisition strategies, Andrea Pal and Wolfgang Weil; The role of
intermodal transportation in airport management, Hans G. Fakiner. Air
Cargo: Reflecting the prospects of an air cargo carrier, Andreas Otto;
Drivers of alliance formation in the air cargo busi