Linda S Katz

Strategic Marketing in Library and Information Science (eBook, PDF)

• Format: PDF

Produktbeschreibung

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 270
• Erscheinungstermin: 7. März 2013
• Englisch
• ISBN-13: 9781136413728
• Artikelnr.: 38261160